Hero vs Hero - A Family War for legendary brand name

The rise in trends of electric vehicles is rising. All the traditional palyers are now moving to EV and investing lot of monety in creating Ev infrastructure.

 

Hero Motocorp, a leading two wheeler manufecturer is facing lossees and decline of sales due to this that's why they are palnning to enter into Ev market but their family agreement stopping them by using the hero logo.

Hero vs Hero - A Family War for legendary brand name!

 

Hero Motocorp and Hero Electric both are the leading brands from the same family tree. The company is divided by the founder of Hero Brijmohan Lal Munjal.

Hero vs Hero - A Family War for legendary brand name

As per the family agreement of Hero, Pawan Munjal the chairman of Hero Motocorp can't deal in electric vehicles by using the brand ‘Hero’.

 

Hero Electric has approached Delhi High Court for stopping Hero motocrop by using brand hero for electric vehicles.

Hero Motocorp and Hero Electric both are the leading brands from the same family tree. The company is divided by the founder of Hero Brijmohan Lal Munjal.

As per the family agreement of Hero, Pawan Munjal the chairman of Hero Motocorp can't deal in electric vehicles by using the brand ‘Hero’.

In 2021, Hero Motocorp is losing its profits due to a major boom in the electric vehicles industry. That's why Hero Motocorp wants to start making electric vehicles but the family agreement is prohibiting them.

Hero vs Hero - A Family War for legendary brand name

Hero Motocorp is planning to go in EV by investing and collaborating with companies like Ather and Gogoro.

Hero vs Hero - A Family War for legendary brand name

The dispute is pending in Delhi Highcourt and both the parties are fighting toughly to win this battle.
Hero is an iconic brand name that is trusted by millions of people. That's the reason why every party is to secure their rights.

 

 

For more insightful content follow @factkeeps on Instagram and Twitter.

Your Support is highly appreciated.