How Zerodha become India’s biggest stockbroker?

The stock market is becoming addictive day by day for everyone, after covid, the number of Demat accounts increased to new heights.

And this journey of the stock market one stockbroker played a very key role. Zerodha, the number one stockbroker in India.

But what makes Zerodha number one, let's have a look

How Zerodha become India’s biggest stockbroker?

How did Zerodha start?

Founder of Zerodha “Nithin Kamath”, before starting Zerodha, was working in the call center at the night and he used to trade during the morning. At the age of 17, he got introduced to the stock markets by his friend and since then he started trading.

Zerodha - Nitin Kamath

He lost his money in the stock market crash of 2001 and 2002 after that he started as a sub-broker under Reliance Money.

Zerodha -Success Story

After the market crash in 2008, he realized that digitalization is missing in leading brokerage firms. Most of the brokers were not digital-friendly and no company is focusing on providing a user-friendly experience to traders.

 In 2010, Nithin Kamath and Nikhil Kamath started online-focused a brokerage firm that provides a better user experience and low brokerage charges. A technology and cost-efficient broker which attracts new traders to come and trade online.

Zerodha - Success Story

Zerodha word is taken from the Sanskrit word Rodha which means Obstructions. The name Zerodha means ‘No Obstructions. Nitin wants to make a hassle-free low-cost brokerage firm. Zerodha focused on youngsters, they also started spreading knowledge about the stock market with their platform called Varsity.

Zerodha's recipe for being successful

Nitin has a clear vision, he said that he wanted to build Zerodha, a tech-enabled broker service that provides hassle-free experience to all traders whether you are a beginner or a pro.

Nithin believes in low margin high volume with this he is able to attract more young customers who often do not enter into trading due to high commission charges.

Low Margin-High Volume

The flat fee of Rs.20 makes Zerodha a discount brokerage platform that provides a great feature-rich experience to users.

Zerodha takes nominal AMC charges as compared to leading full-service brokerage firms. Nitin knew that most of the beginners didn't start trading due to the high AMC charges of the leading brokerage firms.

Zerodha's Universe

Zerodha also introduced new platforms like Coin and Smallcase which attracting more investors into the market.

Zero Advertising

Zerodha focused on building relationships with the customers via doing organic marketing by providing learning resources to newbies. Zerodha believes in word-of-mouth marketing and influencer marketing.

                               Zero Advertising

Zerodha hardly spent any money on advertising and marketing, they focused on building good relationships with the influencers and referral marketing. When one user likes them they refer it to another one and for referring someone he will get the reward from Zerodha.

This marketing strategy makes Zerodha very popular between youngsters and gen-Z users.

 Zerodha- India’s biggest stockbroker

All these things make Zerodha India’s number one stock brokerage firm.

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