Future of the Indian Ecommerce - Ecommerce in 2020
Ecommerce in 2020
E-commerce is radically changed
the way of business in India.
After the data evolution in India
rise of smartphone users begins.
Now India is one of the biggest eCommerce markets in the world.
In 2019 we
see many good or bad reforms for Indian eCommerce.
Did you remember?
 |
Surat businessman protest against e-commerce giants. image credit- business-standard.com |
How all
local businessmen show the protest against huge discounts offered by ecommerce
giants on Diwali.
Local
businesses have to make a good strategy for the competition with ecommerce giants.
In 2020, we may see these big trends
and
changes in ecommerce
- ⦁ Growth of artificial intelligence
- ⦁ Growth of refurbished market?
- ⦁ Growth of voice searches.
- ⦁ Growth in Same day and On-demand delivery
6. Growth in multi service platform
In last few
years the refurbished market is growing well in India and all around the world.
Do you know?
Startups like Budli.in also and grabbing this opportunity perfectly and making good money.
Competition is also growing in this day by day in
refurbished category.
That`s also a good opportunity for sellers
who receives returns from buyers with low defects or without losing product
quality, sellers can sell this return product again as refurbished product
after considering few points like-
·
Is product really resalable?
·
How a seller can provide after sale services
for refurbished goods like electronic products.
3. Growth of
voice searches.
As you know, voice searches plays a major
role in all search engines like google, Bing, alexa and apple.
All tech giants are continuously working to
improve voice search experience by using artificial intelligence and customer
data analytics.
Voice search will plays a major role in 2020
for improving search experience on an ecommerce website.
The seo strategies will also change after the
voice search trend.
According to many researches voice searches
is the future of internet.
Same day delivery is the most demanded
requests by buyers.
Most of the buyers wants the products as quickly
as possible so same day delivery will be the challenge for all ecommerce
players how they can deliver the products to customers quickly.
In my experience customers from small cities
demands the early delivery more than the metro customers.
Because logistics companies sometime takes so
much time for delivering shipments to small cities.
Ex. An average time taken by a courier company
to sending shipment Delhi to Panipat (a city near Delhi) is 2 to 3 days, which
is very high for a customer who wants his product ASAP.
So logistics
companies have to improve their services for small cities.
5. Subscription Membership
Program
In 2017 amazon launched its program named
amazon prime. Which try to make a customer a special customer.
Following amazon flipkart also launched it`s subscription membership program called `flipkart plus’. Paytm also launched the same.
1. Growth of artificial
intelligence
 |
Growth of artificial intelligence. image credit- bmtmicro.com |
Uses of AI and predictive analytics
will gives golden opportunity to ecommerce companies for understanding
customer`s shopping habits. By using AI, companies can learn what customer really
need at a particular time. Suppose in morning a buyer who is doing gym or exercise
so in morning the health products ads and suggestions can be display on your
mobile apps like YouTube.
Predictive analytics will very useful in email campaigns. This
will predict at what time customers will see your emails more effectively. By using
that businesses can grow conversation rates from email campaigns.
By using artificial
intelligence a ecommerce website can completely change buyer`s experience while
shopping a product. A complete unique experience for every individual. Artificial
intelligence is one of the biggest opportunity for marketers they can show
their ads to buyer at the same time when a user searching for it.
2. Growth of refurbished market?
 |
Growth of refurbished market? image credit-lifehacker.com |
Do you know?
According to
a research, refurbished smartphones market is growing high than new smartphones
market. This point catching all ecommerce players in this market.
As per
consumer upgrade, most of the smartphones users replacing their smart phones
for the new one.
Peoples are
buying refurbished products with more confident than earlier.
Amazon and flipkart
investing huge money in refurbished product category specially mobile
phones,laptops,and small electronic accessorises.
Startups like Budli.in also and grabbing this opportunity perfectly and making good money.
Competition is also growing in this day by day in
refurbished category.
That`s also a good opportunity for sellers
who receives returns from buyers with low defects or without losing product
quality, sellers can sell this return product again as refurbished product
after considering few points like-
·
Is product really resalable?
·
How a seller can provide after sale services
for refurbished goods like electronic products.
3. Growth of
voice searches.
 |
Growth of voice searches. image credit-searchengineland.com
As you know, voice searches plays a major
role in all search engines like google, Bing, alexa and apple.
All tech giants are continuously working to
improve voice search experience by using artificial intelligence and customer
data analytics.
Voice search will plays a major role in 2020
for improving search experience on an ecommerce website.
The seo strategies will also change after the
voice search trend.
According to many researches voice searches
is the future of internet.
Ask yourself how much time in a day you use voice search feature in your phone?
4. Growth in Same day and On demand delivery
 |
Growth in SAME DAY AND ON DEMAND DELIVERY.
Same day delivery is the most demanded
requests by buyers.
Most of the buyers wants the products as quickly
as possible so same day delivery will be the challenge for all ecommerce
players how they can deliver the products to customers quickly.
In my experience customers from small cities
demands the early delivery more than the metro customers.
Because logistics companies sometime takes so
much time for delivering shipments to small cities.
Ex. An average time taken by a courier company
to sending shipment Delhi to Panipat (a city near Delhi) is 2 to 3 days, which
is very high for a customer who wants his product ASAP.
So logistics
companies have to improve their services for small cities.
5. Subscription Membership
Program
 |
Subscription Membership Program |
In 2017 amazon launched its program named
amazon prime. Which try to make a customer a special customer.
Following amazon flipkart also launched it`s subscription membership program called `flipkart plus’. Paytm also launched the same.
So all companies selling their subscription membership programs which makes buyer a special customer.
6. Growth in multi service platform
 |
Single App For All Needs |
Earlier amazon and flipkart working like a traditional
eCommerce website but now they want to become a multi
service platform like paytm. At
paytm a user can do many
things with a single app like shopping, banking,
payments,
recharges, bill payments and much more in a single roof.
Following paytm amazon also doing the same amazon also
offering
multi services in a single platform. Like recharges, upi,
bill payments, ticket
bookings and much more.
Flipkart also following amazon and doing the same things like
amazon.
In 2020 we will see more services in single shopping app like buying an insurance policy from a shopping app. flipkart and paytm will increase their groceries business and much more.
Conclusion - There are lot of new features and trends like waiting in 2020.
Lot of new ideas and innovations will happen in 2020.
There are lot of new features and trends like waiting in 2020.
Lot of new ideas and innovations will happen in 2020.
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